FuboTV will launch free pick’em games

FuboTV said this weekend it will launch free pick’em games that will be integrated into its live TV stream and that viewers who choose to will also be able to turn their picks into real money bets via the Fubo Sportsbook.

In another first, pick’em players in select markets will have seamless access to Fubo Sportsbook by scanning a QR code to place real-money wagers aligned with their picks. This marks the latest incorporation of FuboTV and its owned-and-operated real-money wagering platform.

“With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook,” said Mike Berkley, chief product officer, FuboTV. “We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalized - and customizable - sports and entertainment television experience.”

The pick’em game challenges viewers to pick the winner of selected live sporting events each Sunday. Viewers can win points and compete with their friends. Viewers can play the game over their smart TVs, connected devices, gaming consoles, mobile apps and via fubo.tv.

The game also asks users if they want to place real money bets on their selections, using the same interface to engage with Fubo’s sportsbook.

As it aims to transcend the industry’s current TV model, FuboTV continues to integrate interactivity and personalization into its live TV streaming experience with recent proprietary launches of free-to-play games and the FanView live scores and stats widget. In January, the company updated its popular Multiview on Apple TV feature to include FanView, enabling viewership of multiple live sporting events alongside game stats and scores from around the league.

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